Term Finance Case Study:

Liquid of Life    

The Challenge

Liquid of Life provides a range of water filtration products for commercial and residential customers. In Q1 of 2019, the business secured several major pipeline projects, however the pandemic put all those projects on hold.

 

During the pandemic, Liquid of Life struggled to generate good revenue from its corporate clients who closed their offices due to restrictions. On top of that, it experienced unexpected delays in shipping which impacted on their margin. The business was looking for a cost-effective borrowing solution for general working capital.

What Beehive did

Beehive offered Liquid of Life its Term Finance product as a solution to its working capital issues. Term Finance is a flexible financing solution that gives SMEs faster access to lower-cost finance without giving away equity or providing collateral.

 

Liquid of Life used the funds to help support its growth and complete several large-scale projects. The company purchased a more comprehensive range of filtered drinking water solutions, installed and implemented in many of its vital projects in Dubai and Abu Dhabi.   

Result

Thanks to the funding, Liquid of Life were able to explore new solutions for the business, including contactless filtered drinking water solutions and the latest range of contactless drinking water refill stations, which launched in June 2021.

 

The company emerged from the lockdown and restrictions without making redundant staff. Currently, the business is looking to expand its team in all areas, such as administration, technical support, and business development.   

“One of the main reasons we chose Beehive for funding was because of the favorable rates and early repayment terms. Compared to banks, their process was quick and easy. ” – Rukhsana Kausar, Founder, Liquid of Life

 

Rukhsana Kausar-Founding Partner Liquid of Life-FM