Case study
How Highway Cafe funded its expansion across two countries.
From a single branch to a regional brand — Highway Cafe used Beehive to open new locations in Oman and Dubai without disrupting daily operations.
New branches opened
2
Countries expanded into
2
Operations disrupted
0
01 · The challenge
Growth ambitions, limited access to capital
Highway Cafe was ready to scale, but faced familiar roadblocks: reaching the right audience in a competitive market, keeping costs in check without compromising quality, and building a capable team. They needed funding to expand branches and upgrade essential equipment — without putting pressure on day-to-day operations.
02 · What we do
Fast, flexible funding. Zero red tape.
We provided a fast, flexible funding solution without the red tape of traditional financing. Our digital platform made access to finance simple, with direct support every step of the way — keeping daily operations running smoothly while fuelling growth.
03 · The result
New branches, a mobile app and regional reach
With improved cash flow and a clear expansion strategy, Highway Cafe opened new branches in Oman and Dubai. Next: a branded mobile app and better delivery services to strengthen their presence across the region.
04 · In their words
“Don’t just think of funding as a solution to cover shortfalls. Use it as a tool to drive real, long-term growth.”
Effat Abdalla
CEO, Highway Cafe
05 · Company snapshot
Industry
Food & beverage
Location
UAE, Oman
Use of funds
Expansion, equipment
Stage
Early growth
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